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About Us

Dear Visitor,

Welcome to the only website in the UK where you are guaranteed the genuine article.  You can browse our selection of fabulous designer gowns  by clicking on the “Home” link above. Remember before you leave to ” like”  our Facebook page and you will be alerted every time one of our member retailers adds a gown for sale.

Please read on to find out how the British Bridal Retailers Association is setting the standards in terms of service, value and choice in its members stores right across the U.K.

Gordon Symonds

Gordon Symonds

The British Bridal Retailers Association is the largest of its kind in the United Kingdom. We are an association of independent bridal retailers from across the country who have come together to offer our customers the best there is to offer and where your expectations will be exceeded.

Our members are committed to providing you with treasured memories of your dress buying experience and in an industry first, have signed up to a Code of Practice that sets out the minimum standards of service that you can expect. You can  read our Code of Practice on our website at www.britishbridalretailersassociation.co.uk

In our most exciting innovation to date, you can now browse this site for a designer gown at a fantastic reduction on the normal price. These gowns are all ex-sample gowns* and offer tremendous value for brides on a budget…..and who isn’t these days?

For the first time U.K. brides can now purchase a designer gown that is guaranteed to be the genuine article, from a genuine bridal retailer. Brides no longer need to take a chance on finding their dream gown and discovering that they have been defrauded by cheap Chinese copies that flood the market. Every one of our retailer members have experienced brides who have bought their dresses online, only to discover too late that it is a cheap and nasty copy that is unfit to wear. Many of our members have been given these gowns by distraught brides who hope that they can use them to discourage other brides from making the same mistake. Ask your nearest member store if they have one….you won’t believe what you see!

Did you know that the founder of www.bridesaware.co.uk has estimated that up to 95% of all wedding dresses for sale on the world’s most popular auction site are fake copies? Visit the site to read the heartbreaking stories of brides who made this mistake.

I am delighted that as the founder member of the British Bridal Retailers Association, I can promise UK brides that here, for the first time, they can buy online with confidence.

Remember to “like” our Facebook page to get updates when new dresses are added.

Find Us On Facebook


Yours faithfully

Gordon Symonds

Senior associate


*An ex-sample gown is one that our members have had in store for brides to try on. Some will have been discontinued by the designers and others will still be current. The condition of these gowns will vary. Some are practically as new and others have been tried on many times. Their condition is reflected in the price.